Via Condotti

ROME, LAZIO, ITALY – Strolling through Via Condotti is an experience in itself, unique in Rome. The main street leading up to and away from Piazza di Spagna, it is lined with shops sporting the most impressive brand names: Prada, Dior, Hermes, Fendi, any others you could possibly imagine.

It is crowded and busy. It seems to be a pedestrian-only area, but often you must make way for a car trying to make its way through. It is a street of fierce competition, window displays of some of the most well known names in fashion observing each other from across the street, fighting for the attention of passersby. It is Rome’s most fashionable citizens – those that can afford to frequent these shops – rushing between stores, head to toe in the latest and finest, each individual practically a window display themselves. It is tourists wandering slowly down the street, eyes swinging back and forth between the colorfully lit and carefully polished creations in each window.

With almost any lighting, at any time of the day, it is a photographer’s dream. The beauty of the old buildings, Baroque architecture and glowing cream stone, contrasted with the colors, lights and art of an eager-to-stay-modern industry come together to create wonderful and unexpected beauty. It’s soft, and striking.

I spent so much time on the Via this particular winter evening, excited by new discoveries each time I turned around. It took me and my camera hours to get through. I didn’t want to leave.

Via CondottiVia Condotti - Dior

Via Condotti - Fashion

Via Condotti - Hermes

Via Condotti - Fendi

                                                                                   Click on the images to view a larger size
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